Mukjeon (묵전): Must-Visit Restaurant For Jeon & Makgeolli in Apgujeong Rodeo, Seoul
One of the most iconic Korean food combinations or pairings is Jeon (Korean for pancakes) and Makgeolli! If you ever find yourself in the Gangnam... Read More
Songyu Goh
Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.
Bedrock Origin Brings You To New Zealand With Their 2023 Great Beef & Reef Series, 3rd Edition
The third edition of Bedrock Origin’s The Great Beef & Reef Series is back from 2 August to 2 November 2023, on Sundays to Thursdays.... Read More
Back To Eden: Delectable Brunch Menu Instead Of Salads At This Vegan Cafe in Singapore
Are you guys familiar with Curious Palette? Well, the popular cafe has rebranded to Back To Eden, with a completely new vegan menu, serving up... Read More
The Only Guide You’ll Ever Need For NFTs: Understanding & Purchasing NFTs
NFTs have been around for quite some time and you’re probably thinking of diving deeper into this exciting scene. If you’re not sure where to... Read More
Butter & Shelter (버터앤쉘터): Bakery Cafe in Yeonnam-dong With Cottagecore Aesthetics
Located in the hip neighbourhood of Yeonnam-dong where aesthetic cafes are aplenty, one might pass by Butter & Shelter unknowingly because of how normal it... Read More
Open Farm Community Launches an All-New Menu Perfect For Communal Dining
You’ve probably heard of Open Farm Community, and if you haven’t, well more reason for you to pay a visit! The urban farm and restaurant... Read More
belif Introduces New Super Knights For Your Skin, A Purifying Clay Mask & A Regenerating Night Mask
Attention Korean Beauty lovers! Unlock the might of Super Knights as belif introduces two new guardians to help protect the skin against external stressors. The... Read More
Physical 100 Winner Woo Jin-Yong Is Coming To Singapore This July 14-15
This coming Friday & Saturday, the winner of Physical 100, the popular Korean reality show, Woo Jin-Yong will be in Singapore for the opening of... Read More
INNISFREE The New Isle Pop-Up Is Happening From 6 to 11 July With Exclusive Pop-Up Event Promotions
Innisfree is probably one of the most popular Korean beauty brands around, and if you’ve noticed something different about them recently, it’s because they’ve refreshed... Read More
10 Questions with Chef Louis Han of NAE:UM, 1 Michelin Star Modern Korean Restaurant in Singapore
NAE:UM retains its 1 star in the most recent 2023 Michelin Guide Singapore and Chef-Founder Louis Han continues to introduce new episodic menus ever since... Read More
