About MiddleClass
MiddleClass.SG is a Singapore-based lifestyle publication founded in 2019, covering restaurants, cafés, new F&B openings, events, and travel in Singapore and South Korea.
We know how hard it is to survive from paycheck to paycheck — but that doesn’t mean you can’t have a good time. Started by the MiddleClass, for the MiddleClass, we exist to find the things worth spending on and tell you honestly which ones aren’t.
Singapore is our home beat
We’ve spent more than 7 years covering Singapore’s food and lifestyle scene: countless restaurant and café reviews across various neighbourhoods, from Jurong East to Katong, Yishun to Tanjong Pagar.
That includes new F&B openings as they launch, mall and MRT-station guides for when you’re already out, event and festival coverage, and Singapore hotel reviews from stays we actually booked.
We visit the places we write about. Every Singapore review carries the full address, opening hours, price range per person, and whether it’s halal-certified, the details you need to make a decision, not just adjectives.
And Korea is our other one
South Korea is the country we return to most, and the coverage we’re best known for. Beyond K-pop headlines, we report on hidden cafés, regional restaurants and what’s genuinely trending, across Seoul, Busan, Jeju, Gangwon-do, Gyeonggi-do and the Jeolla provinces.
If you can’t travel, our Experience Korea in Singapore collection brings it closer to home: Korean restaurants, cafés, marts and pop-ups across the island.
What we cover
- Singapore restaurants — Korean, Japanese, Chinese, Italian, Southeast Asian and modern European
- Singapore cafés, bakeries and bars — specialty coffee, pastry, dessert, cocktails
- New F&B openings in Singapore — covered as they launch
- Neighbourhood and mall guides — what to eat at a specific mall or MRT station
- Events and things to do in Singapore — festivals, exhibitions, pop-ups, seasonal
- Singapore hotels and staycations — reviewed from real stays
- South Korea travel — cafés, restaurants, itineraries and regional guides
- Korean food and culture in Singapore — our Experience Korea in Singapore collection
Recognition and partners
We’ve appeared on CNA938 and UFM 100.3, and have worked with brands including Samsung, UOB, CITI, NTUC FairPrice, Korean Embassy in Singapore, the Korea Tourism Organization, Sentosa, POKKA, and more. The full list is on our partnerships page.
MiddleClass also received the Outstanding Content Award at the 2021 and 2022 Singapore Best K-Content Awards, presented by the Korean Embassy in Singapore.
Our reach
Around 50,000 readers a month across the site, plus 200,000 followers across Instagram, TikTok, YouTube and Facebook.
Our team
Songyu Goh — Founder and Chief Content Officer. Expert on all things Korean, loves food and exploring new spots in Singapore & Korea.
Rachel Bong — Digital Content Producer. She focuses on generating short-form videos and the articles you read on this website.
Work with us
Story tips, enquiries and advertising: hello@middleclass.sg, or see our contact and advertising page.
Explore our Singapore guide or our South Korea travel guide.
Enjoy the MiddleClass Experience.
Our Privacy Policy
To read our privacy policy: https://middleclass.sg/privacy-policy/
