Privacy Policy

  1. What this Privacy Policy Covers

MIDDLECLASS.SG respect the privacy of every individual who visits our sites or responds to our interactive advertisements. This Privacy Policy outlines the information  will collect and how we will use that information. This Policy will also instruct you on what to do if you do not want your personal information collected or shared when you visit sites or respond to our advertisements.

  1. Personally Identifiable Information  will not collect any personally identifiable information about you (including, but not limited to, your name, address, telephone number, or email address) unless you provide it to us voluntarily. For example, and not by limitation, we may collect personally identifiable information where such information is provided by you to us when you make a purchase, participate in a contest or sweepstakes promotion; fill out a questionnaire; sign up for a survey or otherwise interact with us.

When you provide personally identifiable information to us, we may ask if you want to receive future communication from us, such as newsletters, email or other information. You can choose not to receive this communication if you wish and you may opt-out by clicking on the link on the bottom of an email you received or by clicking here. If you do not want your personally identifiable information collected, please do not submit it to us. If you have already submitted this information and would like for us to remove it from our records, please send us an email at 

In addition to providing you with the service or information, you request on our site, your personally identifiable information may also be used to help us track the way you use our site and our products. We may also combine the information you provide with information that we collect separately, including information you have provided to other organizations as well as public information. All of this will help us, for instance, better design our products, web sites and advertisements. In order to do this, we may also share your information with companies who carry out work for us. Information may be shared with service providers who provide services for or administer activities on behalf of  (such as, but not limited to, authorization of credit card and check transactions, sweepstakes, promotions and contests. Personal data is owned by MiddleClass.SG. Your personally identifiable information may also be shared with service providers who warehouse product, perform order fulfilment or provide hosting services.

In the event of a division of, or its assets bought or sold, including through a sale in bankruptcy, personally identifiable information may be included among the transferred business assets.  may disclose specific personally identifiable information if it determines that such disclosure is necessary to comply with the law or to protect the safety of the public. This includes exchanging personally identifiable information with other companies and organizations for fraud protection and credit risk reduction.

  1. Linked Sites

The web site(s) may contain links to other sites. The privacy policies at these other sites may be different from this one. You should refer to the privacy policy of any site linked to or framed within a  site, or when you are leaving a  site or site(s) for information and the privacy policy pertaining to that site.

  1. Non-Personally Identifiable Information Collected Automatically

In some cases, we may collect information about you that is not personally identifiable. Examples of this type of information include the type of Internet Browser you are using, the type of computer operating system you are using, and the domain name of the site from which you linked to our site or advertisement. We use this information for the purposes of a better understanding of our customer’s interests and to help improve our business and sites.

  1. Information We May Place Automatically On Your Computer’s Hard Drive

When you view one of our sites or advertisements, we may store some information on your computer. For example, this information may be in the form of a “Cookie” or similar file that will allow us to tailor a site or advertisement to better match your interests and preferences. With most Internet Browsers, you can erase Cookies from your computer hard drive, block all Cookies, or receive a warning before a Cookie is stored. Please refer to your Browser instructions or help screen to learn more about these functions. Please note that removing or blocking Cookies may interfere with your full use of our site. You may need to download applications and readjust your security settings to access some or all of the information on one or more of the site(s).

  1. Interest-Based Ads

We may partner with third-party service providers to serve ads on our behalf on non-affiliated third party sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information we or the online advertising network serving the ad collect about your online activities here and elsewhere over time. For example, anonymous information collected across multiple sites that you visit over time may enable the ad network to predict your preferences and show you ads that are most likely to be of interest to you. Please note that we do not share any information that identifies you personally with the third-party service providers who serve ads on our behalf.

  1. How Your Personal Information is Protected  uses industry-standard security techniques to help protect against unauthorised access, collection, use, disclosure, copying, modification or disposal of information collected from you at a  site. When you transmit personally identifiable information, that information is stored on servers that  has attempted to secure from unauthorized access or intrusion. Of course, the  sites cannot be and are not responsible for unauthorized access to information by hackers who have obtained such access through illegal measures.

  1. Who to Contact

If you have submitted personally identifiable information through a  site or interactive advertisement and would like that information modified, changed or deleted from our records, please send us an email at 

  1. How Can You Update or Change Your Information

If at any time you want to update or change your information, you may contact us by sending an email at If you have received an email and you would like to opt-out of receiving future emails, please click on the opt-out link at the bottom of that email. If you would like to be removed from our database and you have not received an email, please send us an email at

  1. Revisions to this Privacy Policy

We may modify this Privacy Policy and you should therefore periodically visit this page to be sure that you have read and agree with our most current Privacy Policy. This Privacy Policy is effective as of 19 August 2019.

  1. Contact Us

If you have any questions or concerns about any aspect of this policy, please contact our Data Protection Officer at