Butter & Shelter (버터앤쉘터): Bakery Cafe in Yeonnam-dong With Cottagecore Aesthetics
Located in the hip neighbourhood of Yeonnam-dong where aesthetic cafes are aplenty, one might pass by Butter & Shelter unknowingly because of how normal it... Read More
Songyu Goh
Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.
Open Farm Community Launches an All-New Menu Perfect For Communal Dining
You’ve probably heard of Open Farm Community, and if you haven’t, well more reason for you to pay a visit! The urban farm and restaurant... Read More
belif Introduces New Super Knights For Your Skin, A Purifying Clay Mask & A Regenerating Night Mask
Attention Korean Beauty lovers! Unlock the might of Super Knights as belif introduces two new guardians to help protect the skin against external stressors. The... Read More
Physical 100 Winner Woo Jin-Yong Is Coming To Singapore This July 14-15
This coming Friday & Saturday, the winner of Physical 100, the popular Korean reality show, Woo Jin-Yong will be in Singapore for the opening of... Read More
INNISFREE The New Isle Pop-Up Is Happening From 6 to 11 July With Exclusive Pop-Up Event Promotions
Innisfree is probably one of the most popular Korean beauty brands around, and if you’ve noticed something different about them recently, it’s because they’ve refreshed... Read More
10 Questions with Chef Louis Han of NAE:UM, 1 Michelin Star Modern Korean Restaurant in Singapore
NAE:UM retains its 1 star in the most recent 2023 Michelin Guide Singapore and Chef-Founder Louis Han continues to introduce new episodic menus ever since... Read More
The River (더리버): 4-in-1 Spot Along Han River with Bakery Cafe, Wine Bar, Live Music & French Restaurant
The Han River in Seoul is without a doubt, one of the highlights of the city. From Korean dramas romanticizing a stroll along the Han... Read More
Hadongkwan (하동관): Popular Gomtang Restaurant in Myeongdong, Has Bib Gourmand in Michelin Guide Seoul
Hadongkwan (하동관): Popular Gomtang Restaurant in Myeongdong, Has Bib Gourmand in Michelin Guide Seoul
Situated in the heart of bustling Myeongdong is Hadongkwan, a Korean restaurant that has been the recipient of the Bib Gourmand in several Seoul Michelin... Read More
A Guide To Huinnyeoul Culture Village: Photo-Worthy Attraction In Busan That Captured Our Hearts
One of the main attractions in Busan is Gamcheon Culture Village, but today, we want to introduce a place that’s severely underrated, which is Huinnyeoul... Read More
Vinyl Seongsu (바이닐 성수): Enjoy Coffee & Music At This LP Cafe Near Ttukseom Station
We’re not kidding when we say Korea is one of the best countries when it comes to cafe concepts. While there is already a multitude... Read More
