The Hyundai Seoul: Largest Mall in Seoul Filled With Insta-Worthy Interior & Popular Brands
One of the things everyone does in Seoul is probably going shopping. The fashion front country is bursting with art, streetwear, aesthetic cafes, and pretty... Read More
Songyu Goh
Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.
Behind StyleupK: The Singaporean Who Started An Online Fashion Platform With Multiple K-Brands
StyleupK is an online fashion website where you can easily get some of the hottest streetwear items in Korea directly delivered to you. We checked... Read More
Treating Your Feet: When Should I See a Podiatrist?
Even with the hours that we spend on our feet, these body parts are usually often neglected. After all, aside from the usual toenail trim,... Read More
Jing Si Books and Cafe: Taiwan Teahouse Vibes in Singapore
With the pandemic putting a damper on everyone’s travel plans, Singaporeans (us included) have been turning to different places that make us feel like we’re... Read More
Seoraeseom Canola Field in Seoul: Bright Yellow Flowers That Bloom in Late April/Early May
Spring in Korea isn’t all about cherry blossoms. The city bursts into different colours with different blooms spread throughout. One particular flower, the Canola, paints... Read More
DOUGH: Bakery Cafe in CHIJMES Oozing With Korean Bakery Vibes
Singapore is seeing an influx of aesthetic cafes recently and we are loving it. From the people behind Glyph Supply Co, DOUGH is a new... Read More
Slow Bakes: Hidden Bakery Cafe in Yishun With A Picturesque View, Open From 7AM
Who would have imagined a bakery cafe to be hidden right beside Khoo Teck Puat Hospital? Sandwiched between Real Food and Jing Si Books and... Read More
Everything About Choi Joon 최준 : The Comedian That Koreans Love and Hate At The Same Time
One of the hottest and rising stars in Korea right now is Choi Joon. The Korean comedian has been making appearances in various variety shows... Read More
21 Easy Korean Internet and Text Slangs To Impress Your Chingus
If you’ve ever chatted with a local Korean over HelloTalk or KakaoTalk, you’d realise that sometimes, you have no idea what they’re saying because it’s... Read More
BADAM 바담: Korean Sashimi & Seafood Restaurant in Tanjong Pagar For Those Missing Busan
Since travelling to Korea is not possible now, we’ve been trying to find places in Singapore that remind us of Korea. One memory that comes... Read More
