Feels not long ago that Singapore dived right into the Suan La Fen (Sour and Spicy Vermicelli) craze. Well, today we won’t be talking about... Read More
Songyu Goh
Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.
We’re pretty sure almost every single Singaporean knows about POKKA. Some of their most well-loved drinks include the sugar-free Houjicha, their range of sweetened teas... Read More
Have you been watching Start Up? Besides the huge debate of whether you’re Team Han Ji Pyeong or Team Nam Do San, we’ll be talking... Read More
As a tiny little dot on the map, Singaporeans don’t really have many options for domestic travel. One of the easiest ways to replicate the... Read More
It seems like it wasn’t long ago that Tom’s Farm had a new flavour, which was the Jeju Matcha Almond. But fast forward a few... Read More
Hangout with Yoo is one of the most popular variety shows in Korea right now. Besides the amazing rapport between Jimmy Yoo, the managers and... Read More
You were watching your favourite K-drama when suddenly, your stomach growls! This is normal because K-dramas are filled with so many delicious temptations. From nurungji... Read More
Hidden in a corner of Bras Basah Complex, where Ssikkek used to be, is a new Korean BBQ restaurant called Ssak3. When we first heard... Read More
11.11 is not just a day of discounted shopping and online deals, but in Korea, 11.11 is also Pepero Day, because well, the date resembles... Read More
Planning for a Korean BBQ Party? Well, this Korean mart right beside Beauty World MRT might just be the perfect place for all your KBBQ... Read More

Weilong Spicy Konjac Snack Review: It’s Like Mala In A Sachet
POKKA Has Some Mocktail Recipes Just In Time For Your Christmas Gatherings
10 Boutique Hotels in Singapore For The Perfect Staycation
Tom’s Farm Almond: NEW Garlic Bread Almond and Cheongyang Mayo Almond
Hangout With Yoo: 5 Refund Sisters Filming Locations In Seoul You Can Visit
9 K-Drama Food Recipes You Can Try: From Scorched Rice To Sundubu Jjigae
Ssak3: Korean-Owned KBBQ Restaurant With Wallet-Friendly Prices At Bras Basah Complex
Lotte Launches Pepero Ice Cream Bar In Korea, Just In Time For Pepero Day
Seoul Butchery 서울정육점: Korean Mart With Everything You Need For A KBBQ Party