One of the things everyone does in Seoul is probably going shopping. The fashion front country is bursting with art, streetwear, aesthetic cafes, and pretty parks. What if we told you that there’s a place you can experience everything? Well, there is! The brand-new mall – The Hyundai Seoul in Yeouido is the place to visit!
Shopping Mall in Yeouido
To simply call The Hyundai Seoul a shopping mall is simply not doing the place justice.
The mall is Korea’s first eco-friendly future-concept department store, bringing together concepts of nature and rest with shopping.
Spanning over 12 floors and nearly 600 different shops, The Hyundai Seoul has everything you need. From restaurants and clothing stores to even a museum!
Insta-Worthy Department Store in Seoul
Every corner of The Hyundai Seoul screams Korean aesthetics. The beautiful, curved lines of each floor come together with the beautiful natural sunlight seeping through the windowed roof.
The 5th Floor is also home to the Sounds Forest, a place filled with grass and trees to mimic a real garden. The idea is to provide a space where you can relax and experience healing, even in a department store.
The walkways in the shopping mall are also wider than usual, so you don’t constantly bump into people, especially during this pandemic.
What to Do and Eat in The Hyundai Seoul
There are simply too many stores and brands to cover, so we’ve shortlisted a list of places you can check out in the future.
B2 – Nike Rise, THISISNEVERTHAT, Arket
Nike Rise is a new concept from Nike offering a dynamic experience for customers through a digital environment. Arket, on the other hand, is a premium lifestyle brand from H&M.
B1 – Eggslut, Café Layerd, Butler Coffee, Taylor Coffee, Wine Works
Some of the most popular cafes in Seoul can be found right here in The Hyundai Seoul Basement 1. There’s also a wine store where you can pick out bottles of wine to-go or dine in and enjoy a glass of wine with some food.
L1 – Jo Malone, Fresh, Byredo, Aesop, YSL, Balenciaga
If you’re a fan of skincare and high-end fashion, Level 1 is the place for you. There are so many other brands such as Sulwhasoo, Gentle Monster, and Diptyque on this level.
L2 – Jimmy Choo, Tory Burch, Mue, Luxury Shoe Gallery by the Hyundai
Find contemporary brands and brands that have landed in Korea for the first time on this level.
L3 – Time, Shoes Gallery, Avenue JUNO
Level 3 is also all about fashion, with various brands and even a place where you can get your hair and makeup done.
L4 – Under Armour, New Balance, Hastens
Get active with various sports brands or find new interior inspiration through some of the best furniture shops on level 4.
L5 – Blue Bottle Coffee, MLB Kids, New Balance Kids
Level 5 is where the Sounds Forest is located. Here, you can also find one of the latest Blue Bottle outlets in Korea.
L6 – SMT Lounge, Ristorante Eo, CH 1985, Sun-ok’s MyungGa
The last level is home to ALT.1, a museum as well as SM Entertainment’s Restaurant, SMT Lounge. You can also indulge in a fine dining experience over at Ristorante Eo or check out other well-known restaurants such as Sun-ok’s MyungGa.
How to Go To The Hyundai Seoul
The Yeouido department store is a stone’s throw away from the subway station. You can alight at Yeouido Station (Line 5 or 9) and take Exit 3 or 4. Exit 3 will lead you directly to B2 of the mall, while Exit 4 will lead you to the entrance of the mall after a short 400-500m walk.
The Hyundai Seoul
108 Yeongdeungpo-gu Yeouidae-ro, Seoul
Mon-Thurs, 10:30am-8pm, Fri-Sun, 10:30am-8:30pm
*Photos taken by Johnny Seo and Yang Tae Young
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