Songyu Goh

Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.