There are so many cafes in Korea that it’s difficult to choose one to visit. So how does one stand out or attract customers? Well,... Read More
Songyu Goh
Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.
Pizza is a huge thing in Korea. When you think of Korean pizza, you think of sweet potato pizzas, honey and cheese combinations. However, the... Read More
The neighbourhood around Beauty World MRT is known as the second Koreatown in Singapore. The first being Tanjong Pagar. You can find almost everything Korean... Read More
Chuseok and Mid-Autumn Festival both fall on the 15th day of the 8th month of the lunar calendar. Chuseok is also known as the Korean... Read More
A special limited edition Shake Shack menu has been released in Korea, featuring one of the country’s representative foods: Gochujang (Red Chilli Paste) From 29th... Read More
Glass Roasters is the newest cafe to open in the west, specifically in a neighbourhood along Faber Drive, right in between Jurong East and Clementi.... Read More
If you’re a fan of all things lavender, this might just excite you! Café Coco, a cafe in Gardens By The Bay has recently launched... Read More
Cafe Smeltz is a cafe in Seongnam, a city near Seoul, easily reachable by public transport. The cafe opened back in August 2018 and has... Read More
Korea is more than just kimchi. With aesthetically pleasing cafes at every corner, everything from interior to desserts must stand out to attract the social... Read More
Opened by former actress Cassandra See, Hungry Korean is a stall located within the Geylang Bahru neighbourhood. A down-to-earth Kopitiam stall with an easy to... Read More

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