Choco pies are relatively well-known Korean snacks. It’s so well-known that a North Korean soldier who risked his life crossing the border into the South... Read More
Songyu Goh
Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.
Are robots slowly taking over the world? It’s no surprise that Korea is home to so many robot baristas. While some of these robo-baristas have... Read More
When coming back from Korea, everyone is bound to bring back a bag of Tom’s Farm Almonds. The brand started with honey butter flavoured almonds... Read More
Pepero is probably one of the most well-known Korean snacks. They can be easily found anywhere, convenience stores, supermarkets and even in some local mama... Read More
When it comes to cereals in Korea, the first thing that comes to mind would probably be the Oreo Os cereal range. With flavours such... Read More
One thing we truly miss about dining out is a good Korean BBQ. Friends gathering around the grill, the sizzling of the meat and having... Read More
If you have ever been to Korea, you’d know that cafes and bakeries there are on another level. From the interior to the quality of... Read More
Being stuck at home has brought out the chef in almost every Singaporean. Now approaching the end of the circuit breaker, we’ve probably cooked up... Read More
Be it at home or at the office, we often find ourselves heading to the kitchen or the pantry to find some snacks. Usually in... Read More
If there’s one thing we know for sure, it’s how Korea has a better café scene than Singapore. They are leaps and bounds ahead of... Read More

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