You probably recognise LG for their household electronics, but did you know they also do K-beauty and skincare? freshian is their first fully vegan-certified and cruelty-free beauty brand making in debut in Singapore, with a line of makeup and skincare.
Makeup As Skincare
Base & Foundation
freshian’s product lineup all feature nourishing skincare ingredients like fig extract, hyaluronic acid and madecassoside for maximum hydration and glow.
You can try their Egg-Like Cushion Foundation ($38), designed to give a smooth and flawless complexion like a peeled egg. The formulation combines pore-smoothening and filtering system to prevent excess sebum secretion, so it lasts all day.
The cushion is refillable ($30) and the compact is made with 100% recyclable PET packaging from sugarcane. It’s available in variations with SPF, ranging from SPF35 PA++ to SPF50 PA++++, but unfortunately only comes in two shades.
If you fancy liquid foundation, they also have the Egg-Like Foundation SPF35 PA++ ($48) and the Egg-Like Glow Foundation SPF35 PA++ ($48) with the same ingredients.
There’s also skincare available, including the Pink Vita Ampoule Primer ($36) and Waterfull Tone Up Cream ($36) and Lotion ($36) for your makeup base.
Lips
They also have lip tints and tinted lip balms! Their Vegan Sensual Lip Balm ($36) is available in 8 shades, made with shea butter and vitamin E to keep your lips hydrated.
The colours are natural and perfect for daily wear, with options from bright coral to muted reds. A considerate touch is the magnetic closure on the tube!
Their Serum Lip Tint ($32) is available in 7 shades, with a rich glossy finish and the same hydrating ingredients.
Vegan K-Beauty In Singapore
freshian products are now available exclusively on Shopee and Lazada, perfect for those considering a new product in your routine.
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