Quick answer: The Korean snacks getting the most attention in 2026 include Bricksand’s brick-shaped financiers, Secondaire’s jam buffet jars, Golden Piece’s modern yakgwa, Geumokdang’s handmade yanggang, and Bokhodu’s walnut cakes – all sold at physical stores around Seoul, making for the best edible gifts to bring home from your Korea travels.
If you’re wondering what snacks to buy in Seoul that aren’t just the usual convenience store haul, this list features only speciality bakeries and dessert brands that are easy to find, easy to pack, and distinctly Korean.
These are the kind of things you can only buy in Korea right now, rather than snacks that have already made their way to supermarkets overseas.
Quick Comparison: Best Korean Snacks To Bring Home
| Snack | What It Is | Price | Where To Buy |
|---|---|---|---|
| Bricksand (브릭샌드) | Brick-shaped financiers, baked fresh, paired with in-house roasted coffee | From 2,200 won per piece; gift boxes of 3 – 12 from 8,000 won | 10 stores across Seoul, incl. Gangnam, Insadong, Seongsu, Myeongdong, Incheon Airport |
| Secondaire (쎄콩데) | Jam brand with 30+ flavours and a “jam buffet” tasting concept | From 12,800 won for a 260 gram jar | Seongsu (Seoul Forest) flagship |
| Golden Piece (골든피스) | Modern yakgwa (honey-glazed pastry) in vintage-style gift tins | From 27,000 won for 7 pieces | Hannam-dong flagship store |
| Geumokdang (금옥당) | Handmade fresh yanggang (red bean jelly) made with 100% domestic red beans | From 17,100 won for 4 pieces | 7 stores around Seoul incl. Insadong, Seoul Station |
| Bokhodu (복호두) | Walnut cakes (hodu-gwaja) in flavours like red bean butter, chestnut, and lemon butter | From 4,500 won for 8 pieces | More than 10 branches around Seoul incl. Gwanghwamun |
1. Bricksand: Korea’s Viral Brick-Shaped Financiers
What it is: Brick-shaped financiers and coffee, baked and roasted in-house
Price: From ~2,200 won per piece
Where to get it: 10 Bricksand locations across Seoul, including Gangnam, Insadong, Seongsu, and Shinsegae Duty Free Myeongdong
What Is Bricksand?
Bricksand (브릭샌드) is a bakery and roastery built around one product: financiers shaped like miniature bricks. These financiers are made fresh in-store daily with French flour, French butter and even French Geurande salt, ensuring a rich and buttery flavour.
What Flavours Does Bricksand Have?
Look forward to over 30 rotating flavours like earl grey, black sesame and even gamtae (Korean seaweed).
Their iconic ‘Brick’ financier series features a flavoured Valrhona chocolate shell with three circular indents – just like a brick!
Our flavour recommendation would be the Dalcom Brick with a salted caramel Valrhona chocolate, with its slight salty notes complementing the buttery financier.
If you prefer a classic version, opt for the Almond Brick instead. This is studded with Geurande salt-roasted almonds and Jirisan mountain honey from Korea, known for its high mineral content.
Financiers start from 2,200 won each, with gift boxes of 3 to 12 pieces available.
With its uniquely Korean flavours and visual appeal, Bricksand has become a must-buy Korean snack that’s both pretty and tasty.
Where To Buy Bricksand In Seoul
Bricksand has 11 locations: the first store in Gyeonggi-do, Magok, Gangnam Station, Seongsu, Yeouido, Seoul Station, Insadong, Myeongdong, Jongak, Incheon Airport Terminal 1 (near Gate 11) and Shinsegae Duty Free Myeongdong.
2. Secondaire: Jam Buffet Brand
What it is: Premium jam brand with a tasting café concept
Price: From 12,800 won for a 260g jar
Where to get it: Seongsu (Seoul Forest) flagship and Gangnam
Secondaire (쎄콩데) is a brand built entirely around jam. They offer over 30 flavours of housemade jams and spreads, including black sesame, sweet potato and more! All their products are made with fresh produce and no sugar for a guilt-free sweet treat.
At its Seoul Forest outlet, you can freely taste every flavour of spread before deciding what to buy.
They offer full-size jars, mini jars and sampling packs that are easy to pack into your luggage and bring back home.
3. Golden Piece: Modern Yakgwa In Vintage Tins
What it is: Modern yakgwa (Korean honey-glazed pastry) in collectable gift tins
Price: From 27,000 won for 7 pieces
Where to get it: Four outlets, including The Hyundai Seoul and Yongsan
Golden Piece (골든피스) offers a modern spin on yakgwa, the traditional honey-glazed Korean pastry. Their yakgwa is made fresh in-house and features fillings like chocolate hazelnut, vanilla and more.
The brand also sets itself apart with its sleek packaging in vintage tins that are sturdy and easy to travel with!
Golden Piece can be purchased from four outlets: Lotte Department Store (Euljiro), Yongsan, Apgujeong and The Hyundai Seoul (Yeouido). Gift sets start from 27,000 won for 7 pieces.
4. Geumokdang: Handmade Fresh Yanggaeng
What it is: Handmade fresh yanggaeng (sweet red bean jelly)
Price: From 17,100 won for 4 pieces
Where to get it: 7 outlets in Seoul, including Seoul Station and Insa
Geumokdang (금옥당) specialises in handmade fresh yanggaeng, a traditional Korean sweet made from red bean jelly. They use 100% domestically sourced red beans, creating a softer texture that isn’t overly sweet like commercial yanggaeng.
Choose from traditional flavours like walnut and red bean, or modern takes like milk tea and black sesame. Their gift sets (from 17,100 won for 4 pieces) are perfect for keepsakes or gifting, wrapped in cloth and colourful boxes.
Geumokdang has seven outlets: Insa, Seoul Station, Seongbong, Yeonhui (Hongdae), Seogyo (Hapjeong), Hyundai Department Store (Yeouido Branch) and Seocho.
5. Bokhodu: Walnut Cakes With A Playful Twist
What it is: Walnut cakes (hodu-gwaja) with modern fillings like red bean butter and lemon butter
Price: From 4,500 won for 8 pieces
Where to get it: Multiple branches across Seoul, including Gwanghwamun and Yeouido
Bokhodu (복호두) reworks hodu-gwaja, the classic Korean walnut-shaped cake usually sold at highway rest stops.
It’s traditionally filled with red bean, but Bokhodu fills theirs with fillings like red bean butter (앙버터), lemon butter and even green apple butter!
Their original red bean hodu-gwaja are best suited for travel, while their butter fillings should be enjoyed in person. Sets are available from 4,500 won for 8 pieces, where you can mix and match flavours.
Bokhodu has over 10 outlets in Seoul, including Gwanghwamun, Yeouido and Seoul University. We recommend using Naver Maps to search for a store nearest to you.
Frequently Asked Questions About Korean Snacks
What is the most popular snack in Korea right now?
There isn’t one single answer. It depends on the snack you’re looking for. Among the specialty, souvenir-worthy category, Bricksand’s brick-shaped financiers are one of the more visible options in 2026, alongside modern takes on traditional sweets like yakgwa and yanggaeng.
What snacks can you only buy in Korea?
Brands like Bricksand, Secondaire, and Golden Piece don’t currently sell outside their physical stores in Seoul, which makes them closer to true souvenirs than something you could just order online once you’re home.
How much do Bricksand financiers cost?
Financiers start from around 2,200 won per piece, with gift boxes of 3 to 12 pieces for people buying multiple flavours at once.
Where can I buy Bricksand in Seoul?
Bricksand has locations across the city, including Gangnam Station, Seoul Station, Insadong, Myeongdong, Seongsu, Yeouido, and Magok, Incheon Airport Terminal 1 (near Gate 11) plus a counter at Shinsegae Duty Free in Myeongdong.
What makes Bricksand different from a regular financier?
The main difference is the shape and format. Bricksand bakes and garnishes its financiers to look like stacked bricks rather than the usual oval or rectangular shape, and sells them through its own café-style stores rather than as a single bakery item among many others. It also roasts its own coffee to serve alongside them.
Do Korean snacks make good souvenirs?
Baked goods like financiers, walnut cakes, and yakgwa generally hold up for the length of a trip, though anything with fresh cream, chocolate, or dairy toppings may need refrigeration, so it’s worth checking with the store on shelf life before buying a large batch. Items sold in sealed gift boxes or tins, like Golden Piece’s yakgwa sets, tend to travel more easily than anything unpackaged.
Can I buy these snacks at the airport?
Yes. Bricksand has a store in Incheon International Airport Terminal 1 in the airside departure area near Gate 11 (Shinsegae Duty Free Food & Gift Section).
*This article is brought to you in partnership with Bricksand.
*Follow MiddleClass.sg on Facebook, Instagram, TikTok, and Telegram for more food, travel, and trending stories.
