MilkyShop, the Seoul bakery known for its Butter Sand cookies, has opened its first Singapore pop-up at New Bahru! The pop-up runs until 2 January 2027, marking MilkyShop’s first store in Southeast Asia and its second overseas location after an earlier pop-up in Hong Kong.
For anyone who has seen MilkyShop’s retro packaging circulating on Xiaohongshu or picked up a box through a daigou service, this is the first time the brand is selling directly in Singapore.
What Is MilkyShop?
MilkyShop is a bakery brand from Seoul’s Seongsu-dong district, a neighbourhood known for setting food and retail trends in Korea.
The brand currently runs 11 stores across South Korea and has built its identity around American retro-style baked goods, most notably its Butter Sand cookies, a biscuit sandwich filled with caramel and butter-based cream.
MilkyShop’s Singapore launch is its second market outside Korea, following a pop-up in Hong Kong, and its first in Southeast Asia.
Where Is the MilkyShop Singapore Pop-Up?
The pop-up is located at Level 1, Factory Block, New Bahru.
New Bahru is a dining, retail and arts precinct built around restored heritage architecture, and has been positioning itself as a base for brands that mix international names with local creative tenants.
MilkyShop Pop-Up Menu
MilkyShop’s Butter Sand series is sold in boxes of $34 each, across four flavours:
- Creme Brulee Butter Sand (8 pieces): MilkyShop’s most popular item. A caramelised sugar shell over a buttery biscuit with a rich butter filling, built around the classic French dessert
- Milk Caramel Butter Sand (8 pieces): MilkyShop’s own milk caramel filling, paired with a biscuit base
- Peanut Butter Sand (8 pieces): A dense peanut butter and butter filling
- Matcha Butter Sand (7 pieces): Made with Uji matcha from Japan, balancing tea bitterness against the filling’s sweetness.
Each flavour is baked fresh and develops an ice cream-like texture when chilled. MilkyShop has framed the cookies as a gifting item as much as a snack, positioning the retro packaging for festive and corporate gifting.
Our recommendations are the Creme Brulee Butter Sand and Matcha Butter Sand, with the added flavours making them dangerously addictive.
Availability is limited: MilkyShop is producing 250 boxes a day for the pop-up, so stock can run out, particularly on weekends.
MilkyShop Singapore Pop-Up: Quick Facts
| Detail | Information |
| Dates | 3 September 2026 to 2 January 2027 |
| Hours | 11:00am to 9:00pm |
| Location | Level 1, Factory Block, New Bahru |
| Price | $34 per box of Butter Sand cookies |
| Flavours | Creme Brulee, Milk Caramel, Peanut Butter, Matcha |
| Daily stock | 250 boxes |
| Store count in Korea | 11 outlets |
Frequently Asked Questions about MilkyShop
What is MilkyShop?
MilkyShop is a Korean bakery brand from Seoul’s Seongsu-dong district, known for its Butter Sand cookies and American retro-style packaging. It runs 11 stores in South Korea.
Where is the MilkyShop pop-up in Singapore?
The pop-up is at Level 1, Factory Block, New Bahru, open daily from 11:00am to 9:00pm.
How long is the MilkyShop Singapore pop-up running?
From 3 September 2026 to 2 January 2027.
What can I buy at MilkyShop Singapore?
MilkyShop’s Butter Sand cookies are available in four flavours: Creme Brulee, Milk Caramel, Peanut Butter, and Matcha. They are all priced at $34 per box.
Is MilkyShop’s Singapore pop-up its first store outside Korea?
No. MilkyShop first expanded overseas with a pop-up in Hong Kong. Singapore is its second overseas market and its first in Southeast Asia.
Is there a daily limit on MilkyShop’s Butter Sand cookies?
Yes, MilkyShop is producing 250 boxes a day for the Singapore pop-up, so certain flavours or the full range may sell out before closing.
Do I need to pre-order MilkyShop’s Butter Sand cookies?
The pop-up does not have a pre-order system. The cookies are only sold on a walk-in basis.
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