Famous K-beauty brand JUNGSAEMMOOL is celebrating its first anniversary in Singapore at its 27 Scotts Road Flagship Store with a vibrant month-long event. From 7... Read More
Korean lip tints have become a staple for effortless, everyday makeup. Long-lasting, lightweight and versatile — these picks are worth a spot in your beauty... Read More
The K-beauty scene has redefined makeup with its unique approach to beauty, especially in lip products that range from natural to glam. Here are the... Read More
While facials and makeup might come to mind when thinking of Korean beauty, there’s another equally impressive aspect: haircare. Korean scalp treatments have been making... Read More
I first saw the Korean flower photoshoot trend on Instagram from Korean beauty creator Lily (@_lilyis) and knew I had to try it. There’s something... Read More
KK Market Festival is back until April 28th, featuring over 25 Korean brands direct from Korea! Hosted at Market Blue in Tanglin Mall, this iteration... Read More
You probably recognise LG for their household electronics, but did you know they also do K-beauty and skincare? freshian is their first fully vegan-certified and... Read More
Korea is the capitol of all things beauty and fashion, and there’s a new Korean beauty tool that’s rising in popularity – personal colour analysis.... Read More
Attention Korean Beauty lovers! Unlock the might of Super Knights as belif introduces two new guardians to help protect the skin against external stressors. The... Read More