Recently, the Internet has been booming with response from the Pocky x Yakun collaboration – specially curated flavours for Singapore herself. Two flavours have been... Read More
Songyu Goh
Songyu is the co-founder of MiddleClass.SG, a Singapore-based digital media platform covering Korea travel, Korean food, K-culture, and Singapore lifestyle trends. As a Korea specialist and media entrepreneur, he oversees and produces editorial content and high-performing short-form videos that connect Singapore audiences with Korea beyond Seoul. His work focuses on cross-border storytelling, creator-led marketing, and culturally relevant brand campaigns.
Recently, the bus stop near my neighbourhood was decorated with a new banner. Not just any banner – it’s one I dread seeing. Ever since... Read More

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