If you’re a fan of lifestyle videos that always seem to showcase aesthetic homeware, you’re going to be a fan of Late Morning.
Previously, Late Morning used to operate as an online store where you could get a range of homeware and lifestyle products, but the brand has recently launched a physical store on South Bridge Road.
Curated Lifestyle Shop in Singapore
Late Morning attracts your attention even before you enter the shop with its minimal aesthetic. The ceiling-to-floor glass doors/windows allow passersby a quick peek at its offerings and you simply can’t help but feel compelled to enter the shop for a quick browse.
With light chill music playing in the background, you’ll find lots of aesthetic corners in the shop, showcasing lifestyle and homeware items from regions like Japan, Korea, Europe, and more.
Some popular brands include Kinto, where you’ll find mugs, cups, and tumblers on sale, alongside utensils from Sabre Paris and even coffee accessories from GSP.
There’s also a selection of hand creams, hand soap, and detergent from Tangent GC, a brand that’s organic and vegan, cruelty-free, and sustainably produced and packaged.
Towards the back of the store is also a gorgeous display corner, which we see lots of people taking photos of, alongside more homeware items like plates and bowls from Crow Canyon Home.
After purchasing a few items from the store, the staff kindly offered us some coffee, and the oat milk option was available as well. As there isn’t seating space in the shop, we simply enjoyed the nutty and creamy cuppa while browsing the store. Hopefully, they’ll have a couple of benches soon!
Late Morning
230 South Bridge Road, Singapore 058779
Mon-Sun, 12pm to 8pm
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